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Product story

Vonken brings fire and people together

Long before there was any talk of design, architecture or gastronomy, people would gather round the fire to feel a sense of togetherness. We still feel that age-old appeal today. Vonken was born by the fire: an experiment at a scout camp grew into a Belgian success story and is increasingly featuring in high-end garden and office projects. We speak to founder Adrien Billiet.

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Adrien Billiet: “Fire is much more than just heat or cooking. Historically, entire cultures sprang up around the campfire. People told stories, built traditions and found a sense of connection. We’ve never lost that. You’ve probably experienced it yourself: how conversations suddenly take a different turn when people gather round a fire. Family ties and friendships are strengthened; people genuinely make time for one another.”

And that’s how Vonken came about?

“Actually, yes. In 2017, we were cooking on a traditional fire table at a scout camp. We thought: surely there must be a better way? Without smoke or any danger to the children. We cut open an old barrel and built our first wood-fired oven. Suddenly, parents wanted to know where that appliance had come from and whether we’d be willing to cook at their parties too. Apparently, the children were bragging at home about the dishes from our oven. That’s how a cheeky idea grew into a business. After quite a few prototypes, we launched our first oven in 2021. It was an instant hit.”

When did you realise you had something special on your hands?

“One moment that will always stay with me is a delivery to Extremis designer Dirk Wynants. I saw several outdoor ovens in his garden and thought: oh dear. Dirk told me he’d been looking for the right one for years. Shortly afterwards, he sent me a message: ‘I’ve found it. I don’t need to look any further.’ That gave me a huge boost of confidence.”

So what makes Vonken so different?

“Many people immediately think of a pizza oven, but for us it doesn’t stop there. You can bake bread in it, make oven-baked dishes, roast a whole turkey or use it as a garden heater. What’s more, thanks to our patented multi-fuel technology, you can choose between wood, charcoal and gas in a single appliance.”

It seems that innovation is your passion.

“It is at the very heart of what we do. Behind the simplicity of the design lies years of research and development. We have experimented with materials, insulation, airflows and combustion techniques. As a result, the heat stays where it’s needed, the exterior doesn’t get dangerously hot, and you get efficient, clean combustion. What’s more, our ovens must also be – and remain – timelessly beautiful: no rusty barrels, but stainless steel with a high-quality black finish. We’re still developing new products today, with new accessories and applications. For example, we’ll soon be launching a raclette accessory.”

Your stoves are now being used in a wide variety of design and architectural projects. Why is that?

“Because a Vonken creates a meeting place. In a private garden, but just as easily in an office. We’re seeing our stoves appearing more and more often in outdoor spaces for staff. Wherever colleagues have lunch or organise an after-work get-together, there’s a need for a natural gathering point. That’s exactly what our stoves provide.”

You’re not just building ovens, but also a community. Is that a conscious decision?

“Absolutely. We run demonstrations to introduce people to the possibilities of an outdoor oven. We organise in-depth workshops where people learn new techniques, meet one another and share experiences. And then there’s our online academy, featuring recipes, inspiration and practical tips. That interaction is incredibly valuable. We see customers evolve from someone who occasionally cooks a piece of meat to someone who prepares full dinners. That enthusiasm is infectious and, at the same time, provides us with new insights for further product development. We’re not finished yet.”

About NOA:
NOA outdoor living is an experience park for outdoor design in Kruisem. In the theme gardens, you can find inspiration to decorate your garden. These gardens combine architecture, landscape, and interior, and welcome architects, landscape architects, designers, and contractors as well as private prospects. In this inspiration park, you will find luxurious garden furniture and designs by more than 25 high-end partners, who are happy to advise you as you bring your dream garden to life. Moreover, the park is the perfect professional networking location; the conference rooms, covered patio, spacious showroom, and plaza of NOA outdoor living are the ideal setting for your conference, product presentation, or product launch.

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