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Product story

Royal Botania’s Anamon redefines what a parasol can be

A parasol is the one object in a garden that is designed to be useful for half the day and invisible for the rest.

NOA partner

Every terrace scheme runs into the same awkward element. The parasol is essential from midday to late afternoon and a problem from then on: too large to leave open, too present to leave standing, too much trouble to put away every evening. It is designed for one half of the day and merely tolerated during the other.

Anamon redefines what a parasol can be. The design combines two functions in one object: by day the parasol provides protection from the sun, by night it transforms into a sculptural light source. The hours in which a parasol used to be dead weight become the hours in which it does its second job.

The opening mechanism is the heart of the product: an organic, flowing movement, inspired by a flower in bloom, that makes the parasol instantly recognisable. It is also what carries the object between its two states, so the transition reads as a gesture rather than as an adjustment.

Anamon was designed by Kris Van Puyvelde, head designer and founder of Royal Botania, and the concept has been recognised internationally: it received two Red Dot Awards and an iF Design Award. In 2025 Anamon made its debut at Salone del Mobile in Milan, where the product attracted international attention.

For a designer, Anamon changes where the parasol sits in the plan. An object that earns its place after dark can be positioned as a focal point rather than tucked away where it will be least noticed when closed.

About NOA:
NOA outdoor living is an experience park for outdoor design in Kruisem. In the theme gardens, you can find inspiration to decorate your garden. These gardens combine architecture, landscape, and interior, and welcome architects, landscape architects, designers, and contractors as well as private prospects. In this inspiration park, you will find luxurious garden furniture and designs by more than 25 high-end partners, who are happy to advise you as you bring your dream garden to life. Moreover, the park is the perfect professional networking location; the conference rooms, covered patio, spacious showroom, and plaza of NOA outdoor living are the ideal setting for your conference, product presentation, or product launch.

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