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24 June 2024 | Product story

Round natural

You can take the cosy indoors outside into your garden in several ways. Alternatively, you can also start from scratch and create your own bespoke outdoor space. However, chances are your new outdoor rug, rather than your brazier, will be attracting admiring glances this season. Leading Belgian rug manufacturer Limited Edition recently rolled out its latest creation: the round Orbit. No need to wipe your feet!

There’s no ignoring the return of natural colours, organic shapes, and tone-on-tone spaces to achieve a sense of balance and calm in interior designs. Limited Edition transposed these principles into a functional outdoor object, creating a very robust yet refined round garden rug that comes in three natural colours. This is a rug that works well in any outdoor environment. But then, Limited Edition already has lots of experience, having launched Poolside, the first sustainable and recycled Belgian outdoor rug, in the early 1990s. What makes the Orbit collection unique, however, is the use of a new production technique. Whereas most rugs are flat-woven, here the braids are sewn together sideways. A particularly labour-intensive process because of the various steps it involves. Everything starts with the braids. These are then combined to determine the rug’s pattern and shape. And finally, all the braids are sewn together by hand. The epitome of craftsmanship.

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Excelling in sustainability

Even though Orbit’s almost brutalist design might make you dream of tropical summer nights, this is a pure Belgian product, from design to execution. In addition to an experienced team of in-house designers led by creative director and founder Katia Dewitte, the company has long had its own weaving and tufting department and, more recently, its own wool spinning and dyeing plant. However, the dyeing plant came first. Dyeing gives designers more flexibility when developing new colours. The spinning mill contributes to a vertically integrated production process.

The nearby production plant also significantly reduces CO2 emissions. Limited Edition has made substantial investments in solutions to market itself as a sustainable factory by choosing natural raw materials and eco-fibres and producing to order to avoid overproduction, for example. Sister company 2Tec2, which has grown into a global pioneer in woven flooring, plays an equally important role, contributing to a fully circular ecosystem with its own recycling plant. At Limited Edition, the waste vinyl processed there is reused in the braids for the Poolside and Laguna outdoor rugs.

About NOA:

NOA outdoor living is an experience park for outdoor design in Kruisem. In the theme gardens, you can find inspiration to decorate your garden. These gardens combine architecture, landscape, and interior, and welcome architects, landscape architects, designers, and contractors as well as private prospects. In this inspiration park, you will find luxurious garden furniture and designs by more than 30 high-end partners, who are happy to advise you as you bring your dream garden to life. Moreover, the park is the perfect professional networking location; the conference rooms, covered patio, spacious showroom, and plaza of NOA outdoor living are the ideal setting for your conference, product presentation, or product launch.

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