Indulging ourselves in our ‘spa-throoms’
The bathroom of her future house she conceived as a salon, wholly decorated, as a boudoir, in the French sense of way. She designed it as a sitting room, a low-tech, high-quality, individualized, and fully customized. No tiles are involved in this room, but there is wallpaper on the walls and curtains for the windows, and the room has a carpet and a wooden floor. It’s a bathroom that is much more than a bathroom; a ‘spa-throom’. It is not a wellness space but a ‘selfness space’, as Oona H.S. calls it.
Responsible desire is vital
Sustainability is a big important theme for the future, as it concerns all generations. Oona H.S. uses 'Responsible desire' or' Positive luxury’ when we are bringing together the idea of consumption and sustainability - which looks almost contradictory. But when we look to luxury through the lens of sustainability, on how we can use resources, she says. Clients want future brands, especially in the luxury segment, to be sustainable. The idea is that we can buy luxury products and be sustainable at the same time; we can indulge ourselves and be ecological at the same time. This idea is just at the beginning, ready to unfold and develop further.